*Please note - supplier tickets are not eligible to attend masterclass sessions*


A digital marketing masterclass – lessons from the sectors’ best performers

Chris Penny, brand director, Auto Trader

Sharing the latest insights gleaned from its wealth of data, this session highlights digital marketing best practice and the strategies employed by the industry’s very top performing retailers. Covering several key topics, Penny explores areas such as how to source, price and advertise stock more effectively, how consumer expectations have evolved and how it affects retailers and their businesses. Most importantly, Penny will deliver insights on how it is possible to gain a competitive advantage in an increasingly complex market.